One of the best things about Word Press Master (WPM) that we use here at the RPM Institute is that a lot of the Search Engine Optimisation (SEO) is done automatically when WPM is used properly.
- Post or Article titles become html <H1> tags and meta <title>
- our optional insert (description) becomes the meta description
- by turning on an option in Ultimate Tag Warrior, the UTW tags also become meta keywords
: Although meta-keywords are not used by so many of the search engines these days, some still do use them so we should turn this option on. (This is a beautiful thing to a person who used to worry about doing all of that by hand.)
A tag is:
- a keyword
- linked to a page listing other content referencing the same tag
You can choose to link within your own site, or to external tag directories. We will use main tag directories (social bookmarking sites) such as Technorati and IceRocket, as well as creating a tag page on our own sites. (This is automated in WPM using the Ultimate Tag Warrior plugin.)
Tagging helps when Technorati, IceRocket etc come to our site to look at our posts. The tagging will tell these services how to ‘catagorize’ our posts and place them on the appropriate tag pages.
You want to tag the keywords that are in your posts.
If the keyword relates to a topic you normally cover in your blog then you will want to use tag-self.
If the keyword relates to a topic you want to target at Technorati or IceRocket then use tag-tec or tag-ice respectively.
For more help, see the videos on tagging in the training center
Trackbacks are an easy way to get relevant backlinks. Consider trackbacks as the equivalent of reciprocal link exchange, but inherently more closely related.
How to find blogs to do trackbacks with? Easy! Do a Google search with the keywords: “your-main-keyword trackback”.
Watch video on trackbacks for more explanation on finding and using trackbacks.
Here are the steps to follow when posting:
1. Preparation before posting:
a) First make sure Tagalize it and Ultimate Tag Warrior are installed, and the option in UTW for meta keywords is turned on.
b) Make sure your Ping List is set up correctly with the RPM recommended ping list.
c) After a couple posts make sure you claim your blog in Technorati.
2. Creating a post:
a) Write natural, GOOD content (meaning something people will benefit from by reading, and enjoy, and think of you as a future resource). That’s all there is to this system.
b) What makes a Good Title?
If you have a post on Dog Training, here is a BAD title:
“Get Your Dog To Do What You Want”
“Dog Training Tips Your Dog Will Respond To”
Notice your topic keyword is right at the start of the title.
c) Within your post, tag (only once) the phrase “dog training”. Tag keywords in your post with Tagalize it
d) Also Tag a few of your supporting phrases
e) At the bottom of your post, use Ultimate Tag Warrior to tag key phrases not included in the post, but that are helpful to your readers to find more info on your site. (Maximum of 4-5 tags.)
To do this, log on to your blog admin section, go to Manage Post, scroll down to the Tags section, and select, or enter your tags.
Don’t overstuff your keywords. Try to use your main keyword phrase once in your title and a couple times in your articles, with supporting keywords and phrases throughout. Look for keywords (from ThemeZoom list, and elsewhere) to use as sub-headings to break up your text.
While you need to bear in mind your keyword pool for the post, write for your readers. As an authority site we are trying to build visitor loyalty and should be optimizing for them, hence the phrase “visitor organic optimized marketing” (VOOM).
3) Use the Optional Excerpt .
(If you’ve written a good 1st few sentences in your post, use that.)
Why does this matter?
When your post is indexed by Google or picked up by an RSS directory, the HTML META Description tag (from your Optional Excerpt) is used to provide the description for your outbound RSS feeds and (some) search engine results.
It should be a short description of your post – just a few sentences summarizing the post.
Use the Optional Excerpt to greatly improve your chances of getting useful copy presented in the SERPs, and achieving good rankings.
Note: There’s a difference in the way this works for your Home Page vs for posts pages:
On your home page:
- HTML Title tag reads your blog name
- HTML META Description tag reads the Tagline
…as entered on the Options | General page in your WPM admin area.
For individual posts:
- HTML Title tag reads your blog name and post title
- HTML META description reads a snippet (short extract) from the post
WPM does all of this automatically.
4) If you have pictures in your post give them a descriptive name. Don’t call it image1.jpg. Using a 1-3 word image name is good. Put a hyphen between words.
6) Bookmark your article via Onlywire and some of the other bookmarking places not on the Onlywire list.
There are other things such as researching the bookmarking sites to find the best tags, article syndication, etc.